Published on: June 18, 2019
Cold calling has been proclaimed “dead” as a marketing technique countless times, and yet we all still receive cold calls at home, and, for many of us, at work as well. The reason this “dead” method hangs around so persistently is simple…it’s extremely effective. Cold calling can be used for direct sales, but it’s far […]
Published on: June 13, 2019
SEO consulting is a competitive, results-based business, and just getting a foot in the door with potential clients can be a challenge. Search engine optimization firms can’t afford to approach sales and marketing tasks in a haphazard, ad-hoc method. An efficient, streamlined sales system is the key to steady growth, and a customer resource management […]
Published on: June 11, 2019
While mobile and SMS marketing, are becoming a larger part of many companies’ marketing efforts, email marketing has still proven to be one of the most reliable and effective ways to reach out to prospects and existing customers. However, ISPs and email providers like Gmail and Hotmail have taken anti-spam efforts to new heights that […]
Published on: June 6, 2019
In some ways, the sales process has remained unchanged for as long as there has been commerce. But in many other ways, it’s constantly evolving, and in 2019 the most rapid changes are occurring in how we apply technology – like customer resource management tools – to the task of converting prospects into paying customers. […]
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