With each passing year, the issues facing our planet and the problems with our dependence on fossil fuels become clearer and clearer. It’s no surprise that as that happens, the popularity and acceptance of solar power among both industrial and consumer markets continue to grow. 2020 promises to be another banner year for the solar […]

Effective selling is an art, and great salespeople have a certain indescribable quality that seems to give them a superhuman advantage in what they do. But in a way, selling is also a science, in that certain best practices have been identified that give sales professionals the best possible chance of successfully walking out of […]

Solar sales represent one of the hottest high-growth opportunities currently available, and as a result, there are plenty of entrepreneurs looking to put out their shingle and grab a piece of the solar pie. That also means there’s a ton of competition, both for customers and for funding. To stand out above the crowd, you […]

Lead generation is at the heart of all sales processes, and it’s especially important in solar sales, where rising competition and falling prices have made the industry incredibly competitive. One great tool that equipment consultants, retailers, and installers can utilize to help sharpen their competitive edge is solar CRM software. Customer resource management tools help […]