CRMDialer started as a side project at our sister company: Bank Associates Merchant Services.
We were doing great at BAMS. Sales were growing. But it was all sustained on the endless hours we put into the business. We needed a software that helped us work smarter, not harder. Problem is, nothing on the market would come close to what we needed in order to grow the business.
Our solution? Let's build it ourselves.
It took us the best of two years to build and perfect the software. BAMS' sales prospered on the back of it.
We didn't even realize other businesses would want to use it, until we noticed people on trade events looking at our computers and asking what software we were using.
We had inadventently created demand for something we only meant to use internally.
