The whole lead generation process has really changed over the years. In the past, marketing efforts have all been geared toward mass advertising, finding customers and representing the company. But today’s plan is all about letting the customer discover you by using targeted methods to reach prospects through meaningful conversations centered around the value your product brings to customers. It’s all about building relationships with your prospects and customers.
First, you need to find them or let them find you. That’s where top-notch lead generation tools come into play. For many companies, the right lead generation tools are the key to catapulting their businesses to new heights. Some examples of strategies that work include:
- Creating quality content like articles, blog posts and eBooks that provide valuable information without selling but include a direct call to action to get customers to your website
- Social media pages like Twitter, Facebook and Instagram, where you can get into conversations with industry influencers and potential customers
- Networking events for opportunities to build the brand, meet people and gain referrals
- Personalized email marketing campaigns that are capable of generating six times as much revenue as generic email campaigns
We think that when you want to really level-up, you need the best, most powerful tools at your disposal. And we think that CRMDialer qualifies for the job.
You might think CRMDialer is just a call center cloud, but it’s so much more. For starters, it has email integration with Gmail for sending out emails structured to fit your personalized email campaigns. One of its most exciting features is website visitor tracking, which is integrated into the sales CRM. When it comes to lead generation, it’s tough to beat the game changing power of real-time visitor tracking.
Our real-time visitor tracking is fully automated. When a prospect or customer clicks through to your website, you get a popup with all the relevant details, including the person’s name, contact information, the pages they visit and how long they stay on each page.
Our visitor tracking feature lets your sales team see what your prospects are interested in, in real-time, assess their interest level (based on duration) and even get an idea about potential pain points and concerns.
That means you can make perfectly timed calls and contact efforts. It also means you aren’t just cold calling random leads. Website visitor tracking lets you effectively target your efforts, personalize your approach and make it all about how you can help your customer. Sounds like a win-win, doesn’t it?
Real-time visitor tracking isn’t all you get. CRMDialer also has everything you need for a powerful call center cloud loaded with tools such as:
- Power dialer with click to call functionality to contact up to 300% more prospects
- Live call monitoring and recording
- Local presence with dynamic caller ID that boosts contact rates by up to 400%
- Integrated internal chat for efficient collaboration
- Built-in helpdesk that lets you deliver outstanding customer service
- Speech recognition to accurately transform your spoken words into text
Discover the powerful lead generation, lead management and boosted sales performance CRMDialer can deliver.
For more information on CRMDialer’s robust customer and lead management software, or on any of the platform’s built-in sales and productivity features. You can schedule a free demonstration, reach out to our team, or, better yet, start your free trial today.