Think back to the last time you had an amazing experience as a customer. No doubt that memory centers around the stellar service you received and the satisfaction you still feel when you think about it. THAT is the power of delivering a fantastic customer experience. And it’s also a huge part of the reason businesses are increasingly prioritizing the customer experience.
For the most part, modern customers — and this is true for B2B and B2C customers alike — remain most loyal to the businesses that provide the best experience. In fact, recent research suggests that customers value a positive experience even more than pricing or product quality. A few of the startling statistics from recent studies underline the following:
- 65% of customers believe a positive experience has more influence than advertising
- 86% of customers will pay more for a product or service that comes from a business delivering top notch customer experience
- 73% of customers list this as one of the top factors they use in making purchasing choices
By 2020, experts predict this will be the driving factor differentiating brands. So how can CRMDialer improve customer experience? Consider three ways this groundbreaking platform helps businesses of all kinds treat their customers to amazing service.
The Devil’s in the Details
A recent study conducted by Accenture revealed that around 89% of customers become frustrated after repeating their requests and issues to multiple people. And you can’t really blame them, right? But for many businesses, there isn’t a continuity in the flow of information. That’s why customers get shuttled around to different departments and are forced to repeat themselves time after time.
With CRMDialer, everyone has access to key information, not just one or two reps who have worked with the customer. When customers call in, this power dialer CRM automatically brings up their records, giving anyone who answers the call access to key information. It also gives them the ability to add notes to pass along details to higher ups and other departments if necessary, reducing the customer’s hassle substantially while also providing consistency every time the customer calls in.
Information Is King
Knowledge is power. In business and in life, that is always true. When you’re trying to deliver a better customer experience, information is the cornerstone of any solid strategy. That’s where real-time visitor tracking comes into play. When a customer visits your website, you immediately get a pop-up alert that tells you the link they clicked, the pages they viewed and the amount of time they spent on each page. This provides invaluable insight into customer interests and pain points, which allows you to elevate your conversations into meaningful connections. It also empowers your team to reach out with perfectly timed calls, emails or text messages.
Friendly, Efficient Service Wins High Praise
For CRMDialer users, the integrated helpdesk is a perfect way to make sure customer issues are handled quickly. You can set the priority of the issue, assign the ticket to specific reps and monitor the progress from the time the ticket comes in until the moment the problem is resolved. This allows you to ensure that every problem is handled quickly and efficiently, making sure your customers feel like they’re a priority. This leaves them feeling well-cared for and understood, which in turn will win your business praise and loyalty.
Happy customers are the key to building a thriving business. When you provide an amazing experience for them, it increases loyalty and aids in customer retention. It also increases the odds that your customers will sing your praises. And we all know that word of mouth marketing is pure gold, right?
Visit CRMDialer today to learn more about the powerful features designed to streamline your business practices and boost your success. Sign up for the unlimited users CRM account that best meets your needs, and you’ll be up and running in no time. Our SaaS software deploys quickly so you can start delivering an amazing customer experience ASAP.