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  • The Power of Cold Calling – Why This Age-Old Tactic Is As Relevant Today as Ever

    The Power of Cold Calling

    Cold calling has been proclaimed “dead” as a marketing technique countless times, and yet we all still receive cold calls at home, and, for many of us, at work as well. The reason this “dead” method hangs around so persistently is simple…it’s extremely effective. Cold calling can be used for direct sales, but it’s far […]

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