Published on: August 30, 2018
As its name implies, customer relationship management (CRM) software focuses on nurturing great relationships with customers and clients. And that’s essential for businesses of all sizes, particularly small and medium companies, which typically rely on customer retention and loyalty to stay competitive. But that’s only a fraction of what the right CRM can do. Before […]
Published on: August 1, 2018
The whole lead generation process has really changed over the years. In the past, marketing efforts have all been geared toward mass advertising, finding customers and representing the company. But today’s plan is all about letting the customer discover you by using targeted methods to reach prospects through meaningful conversations centered around the value your […]
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