Lead Management
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Lead Management CRM 101
Published on: December 1, 2021
Leads can be collected and managed in any number of ways. Once upon a time, salespeople kept index cards in a Rolodex. Later, they used spreadsheet software like Microsoft Excel. Today, far more advanced systems exist, and arguably none is more advanced or as effective as lead management CRM software. CRM platforms take lead management […]
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Lead Management and Conversion – How Taking Better Care of Your Leads Can Help Turn More of Them into Paying Customers
Published on: March 11, 2020
Ask any salesperson what they value most in their jobs, and they’ll probably tell you that it’s a hot lead. Effective lead management, from development right through to closing a deal, makes everyone’s job easier. It also ensures an effective, efficient sales process can be delivered to each and every prospect, greatly increasing the odds […]
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The Importance of CRM Software For Medium and Small Sized Businesses
Published on: August 30, 2018
As its name implies, customer relationship management (CRM) software focuses on nurturing great relationships with customers and clients. And that’s essential for businesses of all sizes, particularly small and medium companies, which typically rely on customer retention and loyalty to stay competitive. But that’s only a fraction of what the right CRM can do. Before […]
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What Are The Best Lead Generation Tools?
Published on: August 1, 2018
The whole lead generation process has really changed over the years. In the past, marketing efforts have all been geared toward mass advertising, finding customers and representing the company. But today’s plan is all about letting the customer discover you by using targeted methods to reach prospects through meaningful conversations centered around the value your […]