• The Power of SMS – Why Text Messaging is the Sales Tool You Can’t Afford to Ignore

    The Power of SMS

    The average American adult sends and receives 32 SMS messages per day[1]. That’s an astounding number that clearly demonstrates how dominant text messaging has become a daily communication method. Despite that adoption, it isn’t always obvious to managers and salespeople why this ubiquitous communication platform is so valuable, especially as the number of millennials acting […]

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