Customers — and this is true for business-to-business and business-to-consumer business models — increasingly expect the convenience of being able to pay for their goods and services online. Until relatively recently, most small businesses and organizations were stuck collecting payments manually.
But as technology continues evolving, so do your payment options. Best of all, accepting online payments gets your business paid a whole lot faster than waiting for a check in the mail. So, the bottom line is this: You can more effectively meet your customers’ needs while getting paid faster. Sounds like a win-win, right?
Learn more about online payment services and how they’ve improved through the years. We’ve also added a few tips on major features you should look for when choosing a provider.
The Old Way of Accepting Online Payments
Like so many other essential services, businesses like yours once had to sign up for separate online payment services. At the time, you had to manually enter the information into spreadsheets and your CRM, costing you and your employees valuable time while leaving you vulnerable to human error. Common past complaints ranged from lack of fraud protection to clunky implementation to sky-high processing fees. The old way was better than nothing, but it still had its problems.
The New (and Better) Way of Accepting Online Payments
Sound the trumpets; roll out the red carpet. There’s a new way to accept online payments — and it’s right inside your favorite power dialer CRM. Integrated payment collection solutions like those offered by CRMDialer allow you to process credit card payments, e-checks and ACH transactions all from within your CRM.
There’s no logging out of one system to log into another, only to have to scour spreadsheets and manually enter the information into your databases. It will all be there for you — less work for you, more convenience for your clients. And that’s just the beginning. Here’s a little taste of what you can expect from the right online payment solutions provider:
- Fort Knox-Level Security: Look for an online payment provider like CRMDialer, which supports transaction tokenization and is a Certified PCI Level 1 Service Provider.
- Lightning Fast Implementation: You don’t want to take tons of time getting started and training everyone on how to use the system. With SaaS software like ours, you’ll be up and running in minutes.
- Ability to Accept Multiple Payment Types: Don’t box yourself or your customers in. Choose an online payment provider that accepts major credit cards, e-checks and ACH transfers so you can provide your customers with the flexibility they crave. And hey, being able to set up automatic and recurring payments is icing on the cake. It will save you time that you’d have to spend creating invoices while giving you a more predictable cash flow.
- Transparent Pricing: In the old way of collecting online payments, high transaction costs and hidden fees were frequently an issue. Not with us. You’ll pay no annual fees, licensing costs or setup fees. It’s simple, transparent and effective.
And it couldn’t be easier. Choose your contact from your CRM, click on the “Payments” tab and enter the essential information. Within seconds, you’ll get a pop-up message the transaction was approved or denied, and you can move on to your next task. Records are stored within the CRM, and you can easily run reports for all sales, refunds, voids and declines.
Like we said, it’s a win-win.