Website visitor tracking isn’t necessarily anything new. It’s been around for a little while now. But for the longest time, businesses had to log into a specialty program to get this information. And by the time they had the relevant details in hand, the information was already old news.
That’s why we created CRMDialer with real-time website visitor tracking as part of our all-in-one CRM solution. We believe in providing a streamlined platform to minimize the time you spend logging in and out of various systems and programs to maximize the impact that each of the tools makes on your business performance. And that’s what’s at the heart of what visitor tracking is really good for — a performance upgrade. Here are three ways it can help your business accomplish just that.
Improving Lead Quality
Not only does website visitor tracking boost the number of leads coming in, it also improves the quality of those leads. It helps you determine where people are in the buying process by showing you when they’re visiting your website and the pages they spend the most time viewing. It’s a great hub where marketing and sales meet to help you do more with your business.
And you know what else? It’s automated. It’s built right into your CRM. The system does all the heavy lifting for you, giving you and your team more time to do what you do best.
Perfectly Timed Communications
OK, so you have awesome leads. That’s a big part of the battle. Now it’s time to start converting those leads. You could use your favorite power dialer CRM to make cold calls; that’s certainly a big part of the job for sales organizations. But what if you could mix those cold calls with more meaningful connections with potential (and existing) customers?
That’s where website visitor tracking really shines. Because you have all the details in real time about the pages a lead or existing customer visits, along with how much time they spend on the page, you gain insight into their interests and potential questions lingering in their mind. In turn, you gain a competitive edge and the ability to reach out with a perfectly timed phone call, voicemail, email or text. Instead of just launching into your sales script, you can tailor the conversation to the person on the other end of the phone. We think that’s pure magic, don’t you?
Just tracking visitors to your website isn’t the end goal, right? It’s all about the information you get as a result. That same insight that lets your team reach out at just the right moment also gives your business a major advantage by improving data quality and giving you better analytics — the data you can use to make optimal business decisions. For example, with website visitor tracking, you can clearly measure the performance of an email campaign by comparing the number of clicks onto your website with the number of emails sent out.
But simply making sure people are visiting your website isn’t enough. You want to use that information to drive conversions, transforming leads into customers. Using the data gleaned from website visitor tracking can help you optimize your marketing efforts, design your website for maximum impact and create strategies to gain more referrals. In short, website visitor tracking is one of the tools that helps you capture the data needed to make better business decisions.
And isn’t that the point of everything — to expand your horizons, improve your customer experience, close more deals and boost your business’s bottom line? We understand the power of website visitor tracking, which is why we were so excited to add it to the lineup of features in our outstanding all-in-one CRM solution.
Don’t take our word for it. Try it yourself. Sign up for one of our unlimited user CRM accounts and start experiencing what website visitor tracking can do for your business. You’ll be up and running in minutes.
Our easy to use SaaS platform deploys quickly so that you and your team can get down to business with website visitor tracking and all the other groundbreaking features our platform has to offer, including a built-in helpdesk, a searchable chat database and the ability to send invoices and collect credit card, e-check and ACH payments seamlessly from your CRM.