Finding the right platform for your business isn’t always a straightforward process. The power dialer and CRM marketplace are crowded with options — and that can be a bit overwhelming. Two solid choices include CRMDialer and Act-On. Once you delve into comparing them, you’ll see they are very different platforms. Neither one functions as just a call center cloud. They both provide comprehensive solutions designed to help you grow your business.

We believe that knowledge is power. To that end, we’ve gathered all the essential details you need to know to make an informed decision about which platform is best for you. At the heart of it all is a basic question that only you can answer: What do you need from the platform you choose?

5 Reasons CRMDialer Is the Platform You’ve Been Looking For

Let’s start by looking at a few of the outstanding features that make this platform shine among its competitors. In fact, it’s got so many useful tools all rolled into one convenient package that we’d go so far as to call it a game-changer. See for yourself:

1. It Provides Scalability

While Act-On is described as an all-in-one marketing tool equally suited to freelancers and enterprise-level businesses, its pricing structure doesn’t support that, as you’ll soon see. Even more, reviews suggest that marketers grow out of the platform unless they purchase optional add-ons.

Ask any startup, small business or large enterprise about the importance of agility, and you’re likely to get an earful. It’s not just a buzzword, though. In today’s fast-paced environment, you need that flexibility, and CRMDialer is designed to give it to you. This platform replaces your existing phone system and CRM. It provides a fully loaded, customizable platform designed to help streamline your operations and boost your bottom line while growing with you.

2. It’s Designed to Help You Deliver Awesome Customer Service

No matter how great your call volume or how fabulous your product may be, we all know that happy customers are at the heart of every thriving business. With a built-in helpdesk, you can deliver amazing service from anywhere and on any device. Agents receive notifications every step of the way, from the time tickets are received and opened until issues are resolved. Team leaders and managers can monitor the support team throughout the process to make sure everyone is handling support requests quickly and efficiently.

3. SMS Gives You an Edge

And we know it. That’s why we built it into our platform. You can reach more prospects using text messages than you can through cold calling or emailing them. With SMS capabilities, you get a higher response rate, increased show rate and ultimately an improved conversion rate.

4. Chat Improves Collaboration

CRMDialer’s chat function lets everyone on your team share and exchange files, images and other information all in one spot. It offers a search function that allows you to find exactly what you need quickly. It also lets you create different public channels and groups, and that means everyone can stay current on the latest topical information.


5. Real-Time Visitor Tracking

Lots of other platforms offer website visitor tracking — but we’re talking real-time web visitor tracking here. That means as Prospect X visits your website, Sales Rep A gets an instant pop-up letting him know. This function transforms the entire process, giving you valuable insight into prospects’ and customers’ interests, pain points and issues. This strategic edge improves lead quality while allowing you to make perfectly-timed contact.

How Do the Features Stack Up?

Getting the features you need is among the most important considerations when you’re choosing a platform. Let’s take a quick look at the basics of both.


Customers love this call center cloud. Not only does it give you the tools you need, it also eliminates the need for costly upgrades later. That means you can worry less about keeping up with your software and more about creating a customized telemarketing platform to rock your business. Some of the highlights include:

  • Real-time visitor tracking
  • Email integrations
  • Built-in helpdesk
  • Voicemail drop
  • Call forwarding
  • Call recording
  • Live monitoring
  • Speech recognition
  • SMS
  • Chat
  • Local presence
  • Dialer metrics


Act-On is designed to provide marketing automation and one-to-one communication across the customer lifecycle. Reviews indicate that the platform can be tough to navigate. Also, it doesn’t give you a lot of customization options in the reporting dashboard. But it does have an impressive list of features, including:

  • Lead scoring and segmentation
  • Web tracking
  • CRM syncing
  • Event management
  • Bulk social media posting
  • Sales reports and real-time sales alerts
  • Mobile app
  • Easy to use templates for emails and landing pages
  • Integration to sync with Salesforce in batches every four hours
  • Adaptive Journeys with machine-learning and new features released every quarter

CRMDialer vs. Act-On: Cost Comparison

There are quite a few ways that CRMDialer really stands out when you compare the two pricing models. Let’s explore that a bit before we get into the nitty-gritty details:

  • CRMDialer Doesn’t Require Annual Contracts
    While Act-On requires its clients to sign an annual contract, CRMDialer offers the convenience of month-to-month billing. Whether you’re a small startup or a large enterprise, this offers flexibility for no-hassle service.
  • CRMDialer Doesn’t Charge an Onboarding Fee
    Act-On’s onboarding fee starts at $500. We don’t charge an onboarding fee.

CRMDialer Pricing

$149 Per User Per Month
$499 Per Month
Unlimited Users
$899 Per Month
5,000 Voice Minutes15,000 Voice Minutes30,000 Voice Minutes
1,000 SMS Credits3,000 SMS Credits6,000 SMS Credits
500 Email Validation500 Email Validation500 Email Validation
5 E-Signature5 E-Signature5 E-Signature
Unlimited Sales LeadsUnlimited Customer InvoicesInternational Calling
Unlimited Emails & EventsUnlimited Voicemail DropsEmail Validation
Unlimited Visitor Tracking1 Application Mapped for E-SignCustom SMS Credits
2 Hours of Client SuccessCollect Customer PaymentsSource Code Licening
Free Gmail ExtensionOpen API & Zapier IntegrationSingle Sign On (SSO)

Act-On Pricing

Now, let’s take a closer look at Act-On’s pricing. The pricing packages are designed to give clients value instead of charging per-contact, as many of CRMDialer’s other competitors do. But, as you’ll see when you glance at the table below, you end up paying for a lot of services. If you need them all, that could work to your advantage. If not, choosing a platform that offers the powerful tools you need without the features you don’t need might be a better (and less expensive) choice.

Professional Plan starts at $900/monthEnterprise Plan starts at $2,000/month
3 marketing users, 50 sales users6 marketing users, 100 sales users
30,000 API calls daily30,000 API calls daily
Lead scoringLead scoring
Landing pages with adaptive formsLanding pages with adaptive forms
Website visitor trackingWebsite visitor tracking
Email marketingEmail marketing
Webinar program managementWebinar program management
Social publishSocial publish
Templates for landing pages, emails and programsTemplates for landing pages, emails and programs
Sales enablement sheetsSales enablement sheets
Scoring rule sheetsScoring rule sheets
Data studio for advanced reporting
Engagement insights
CRM integration
Account-based marketing

Act-On’s Optional Add-Ons

Act-On clients have extra options to add features like social media campaign management, dedicated IP addresses, engagement insights, and custom reporting. Additionally, they offer three support plans. The silver plan, which is included with Act-On accounts, gives you access to the Community and University along with phone and web support during business hours. The paid plans include those things plus:

Gold ($6,000/year)Platinum ($15,000/year)
Phone and web support with accelerated response times 24 hours a day, 5 days a weekPhone and web support with accelerated response times 24 hours a day, 7 days a week
Customer Success teamPremier Technical Support Line
Collaboration with MA expertsDesignated Customer Success Team
Personal Customer Success Manager

Having the right tools on your side empowers you and your team, allowing you to connect with more people, have deeper conversations and close more deals.