A VOIP power dialer is a cloud-based calling system that operates on voice-over-internet protocol (VOIP.) Power dialers perform all of the same functions as traditional, hardwired enterprise phone systems (and often many more) but without the need for dedicated hardware or landlines. Instead, power dialers enable users to perform calling activities with nothing more than an internet connection, a computer, and a headset — three things almost every employee has at their desk in any company.
VOIP power dialers can be operated as standalone systems or integrated with other software, like a customer resource management (CRM) platform. But, regardless of how it’s used, a power dialer completely replaces a company’s traditional phone system, eliminating complexity and, in many cases, reducing the monthly bill as well.
How VOIP Power Dialers Improve Sales Environments
VOIP power dialers are particularly useful in sales environments where the telephone is a primary means of conducting prospecting and delivering the sales process. Once upon a time, that may have primarily described high-volume telemarketing operations, but in the wake of the global pandemic, remote sales are the new norm, and more and more traditional sales companies have turned to telephone sales as a more efficient, convenient way of operating. As a result, power dialers now represent an extremely powerful tool for almost all sales organizations.
First and foremost, power dialers are designed to increase employee productivity, making the process of managing and conducting calling operations faster and easier than ever. Power dialers automate the slowest parts of the calling process — like manual dialing and waiting for the beep — to allow agents to move on to the next call faster. The result is that agents in high-volume environments can pack more calls into each workday, and more calls mean more closed deals and, ultimately, more money for both employee and employer.
Decreased Repetitive Strain
High-volume sales calling environments are not necessarily physically stressful (although they can be), but they are extremely emotionally and mentally fatiguing. The work itself is highly repetitive, especially in script-based environments, and anything that can be done to reduce repetition can have a huge impact on employee morale and, most importantly, on the turnover rate. Power dialers are designed to minimize or eliminate repetitive tasks like dialing in order to alleviate the fatigue agents feel throughout their shift. The result is happier agents that can perform to a higher standard throughout the day, leading to a better work-life, better results, and lower turnover.
VOIP Power Dialer-CRM integration
VOIP power dialers that are integrated with a CRM enable sales staff to access, reference, and update stored customer information directly while on a call, without having to change tools or juggle multiple systems. The result is that agents can plan better for each call, reference the information they need to advance the sales process with no more than a few clicks, and record any important new information into the system with ease to help ensure the next call is even better. That marriage of efficient calling and powerful customer data make a power dialer-CRM combo one of the most effective pieces of technology any sales organization can adopt.
Features to Look for in a VOIP Power Dialer
There are dozens of power dialers available on the market today, and the level of choice can be slightly overwhelming. However, it’s important to examine the options carefully, as not all power dialers are created equal. The following are some of the most useful features that sales organizations looking to adopt a new power dialer should expect from their system, and any power dialer lacking one or more may not represent the best possible value for the investment.
Automatic Dialing and Call Queuing
Automatic dialing and calling queuing enables users to forgo manual dialing altogether by letting the system launch calls automatically. To use automatic dialing, an agent builds out a list of their day’s calls in a call queue. Queues can be configured in any order an agent wants, often in a matter of minutes, especially if being built from a connected CRM database. Once a queue has been built and launched, the power dialer will go to work, launching the next call as soon as the current one ends. Users can also build in a configurable buffer to ensure they have enough time to take notes or perform other tasks between automatically launched calls.
One-Click Voicemail Drop
There are few things in sales calling that waste more time than waiting through a greeting to leave a voicemail. A good power dialer makes waiting for the beep a thing of the past by allowing users to drop a voicemail with a single click as soon as a call fails to connect. Once one-click voicemail drop has been activated, the system will move the user on to the next call while simultaneously keeping the line open in the background. Once the beep happens, the power dialer will automatically leave whatever prerecorded message was selected, enabling agents to make contact on failed calls while eliminating an enormous amount of wasted time.
Interactive Voice Response
Interactive voice response (IVR) systems make inbound calling more efficient by providing the caller with a series of options prior to connecting them with a live agent. Everyone who has ever called a company for service has interacted with an IVR system at some point, and doing business without one is now almost unheard of. A good power dialer will include a full IVR system that users can configure easily through the dialer’s back end, adding as many levels and extensions as needed to ensure that callers can get to the right person and access the help they need in the fastest and most efficient manner possible.
Local presence allows agents to select their outgoing phone numbers from a list of company-owned numbers, ensuring call recipients will always see a familiar area code and boosting answer rates significantly. A power dialer should not only offer the ability to select numbers through local presence, it should also enable users to purchase numbers as needed directly through the system, ensuring the feature can be used even if a prospect is in an area code the company hasn’t previously called before.
Power dialers on their own are impactful tools, but when integrated with a customer resource management platform, their ability to have a positive impact on the sales process itself is amplified significantly. At the very least, a new power dialer should offer the ability to easily integrate with a third-party CRM. However, the ideal setup is a power dialer that is already built directly into a CRM, ensuring the integration between the two is completely seamless, and the systems can operate together as one.
CRMDialer offers just such an integration, marrying an industry-leading power dialer with one of the most full-featured CRM platforms on the market today. CRMDialer’s power dialer offers everything a sales organization could need to improve and streamline calling operations, including automatic and one-click dialing, one-click voicemail drop, a complete IVR system, local presence, round-robin call distribution, listen-in and call recording, and much more. The power dialer integrates completely and seamlessly with CRMDialer’s full suite of lead management, sales, marketing, administration, and productivity tools, making CRMDialer a truly end-to-end sales platform capable of enhancing almost all areas of operations.
To see everything CRMDialer and its built-in VOIP power dialer can do for your sales organization, start your no-commitment 14-day free trial of the platform today.
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