Choosing a power dialer for your sales organization is an important task. The telephone is still a primary sales tool, and the right dialer will improve all aspects of your company’s calling operations, from your conversion rates to your monthly phone bill. But there are many power dialers available today, and not all are created equal. While they all offer streamlined, cloud-based calling, some offer more features and more interoperability than others. Ensuring you get the greatest return on your investment requires a close look at some of the key specifications of each power dialer you’re considering, and the following are four of the most important areas to look at.
One of the most important yet often overlooked power dialer specifications is its ability to scale and grow alongside your business. There are many dialers on the market that are great solutions when you’re small, but become cumbersome and costly when you scale up due to per-user pricing. Those dialers eventually need to be replaced once you hit a size where they’re no longer economical – a major headache in the midst of rapid growth. Unfortunately, the majority of dialers operate on a per-user basis specifically because it generates more revenue.
When choosing a power dialer, look for one of the high-quality options that offer flat-rate monthly billing for unlimited users, like CRMDialer. If you plan to stay small forever, you may be better off on another pricing system, but if growth is your long-term goal, choosing a power dialer with unlimited users will ensure that the value you receive from your dialer grows alongside your company, instead of the bill.
A dialer on its own is a powerful sales tool, but integrated with your company’s customer resource management (CRM) system, a dialer can unlock a whole new avenue of customer data collection, management, and use. However, while many dialers offer third-party CRM integration, the fact two disparate systems are being stitched together often results in interoperability issues that limit the value you can extract from the marriage of the two technologies.
To unlock the full potential of your power dialer and your CRM, it’s important to choose systems that offer complete cross-platform integration. The best way to do that is to opt for a system that includes both a power dialer and a CRM in one package, right out of the box. CRMDialer, for instance, includes a full-featured power dialer that is designed specifically to be accessible from and interoperable with every aspect of the CRM. Whether your staff are using the lead management tools, the marketing tools, the reporting tools, or any of CRMDialer’s many other tool suites, you’ll always be able to access the dialer in as little as one click, and data from calls is automatically funneled to the relevant CRM area, like lead account notes and reporting dashboards.
As the old saying goes, you can’t manage what you can’t measure. That’s as true of your calling operations as it is of any other aspect of your business. But good data is even more important in marketing and sales functions like calling because, without it, it’s extremely easy to pour money into programs that aren’t working without even knowing.
When selecting your power dialer, look for one that comes with an advanced reporting and analytics suite included. As previously mentioned, a dialer that is fully integrated with the reporting tools of a CRM is ideal, but if you’re not using a CRM, make sure whichever power dialer you choose has its own built-in analytics. You should be able to quickly and easily gather the information you need on a variety of key performance indicators like outbound calls made, time on call, success rates, call outcomes, and more. If you can’t quickly and easily access those data points and a variety of others on the agent, team, and organization-wide levels, you’ll never truly know if your sales calling program and your individual agents are meeting their full potential.
Interactive Voice Response:
One major way a dialer can offer you added value is by improving your inbound calling operations on top of your outbound calling. Some advanced dialers come with complete interactive-voice response (IVR) systems – the automatic receptionists most customers expect to deal with whenever they call a business today. An IVR system not only reduces the workload on your front desk, it also helps ensure callers always reach the extension or department they need on the first try, minimizing the need for holds or transfers.
Your power dialer should ideally offer a full IVR system right out of the box. A dialer-based IVR system can be quickly and easily configured from the software’s backend, enabling users to add as many levels or extensions to the calling tree as they need. And because it costs nothing extra to run an IVR system through your dialer, it represents an extremely cost-effective way to streamline your inbound calling, reclaim your team’s time, and provide a better experience when your customers call in with questions or support requests.
There are a host of other features that will help ensure you get the most value possible out of your power dialer, from automatic dialing, to local presence, to one-click voicemail drop, and beyond. However, looking for a dialer with specs matching the ones described here will help ensure that you choose a system that is ready to grow with you, maximizes utility, provides the data you need to make better decisions, and reduces your entire company’s workload.
CRMDialer – the most full-featured CRM-power dialer combination on the market today, offers all of the features discussed here and many more, all tied in directly to a powerful customer resource management platform right out of the box. To find out more about how CRMDialer can help your sales organization, reach out to a member of the team or start your no-commitment free trial today.